Sample Digital Marketing resume
Ananya Iyer
Fresher Digital Marketing Executive
Sample resume. The name, projects and workplaces are illustrations to adapt in your own words.
Professional summary
Commerce graduate who has run real social media pages for a college club and a local bakery, planning posts a month at a time and reading the analytics before deciding what to repeat. Comfortable shooting and editing short videos on a phone, writing captions in a consistent voice and checking search basics for blog posts. Looking for a first digital marketing role where I can learn paid campaigns alongside content work.
Experience
- Ran the Instagram page of a local bakery for eight months, planning a weekly posting calendar and growing followers from about 600 to 1,400 through reels of the baking process and festival offers
- Wrote captions and replied to comments and direct messages daily, passing bulk order enquiries to the owner with customer details noted down
- Managed the college entrepreneurship club social accounts, promoting six events in one semester and designing posters in Canva for each
- Tracked reach and saves in a simple spreadsheet and stopped two post formats that consistently underperformed
Projects
- Built a small portfolio blog and wrote eight search focused articles on local food spots, applying keyword research and internal linking learned from free SEO courses
- Shot and edited a 12 part short video series reviewing budget study tools, learning hooks, captions and posting times from the analytics of each post
- Created a sample content plan for a fictional coaching centre as a course assignment, including audience notes, post ideas and a festival calendar
Coursework and Certifications
- Completed free certificate courses in social media marketing and search engine basics, with graded campaign planning assignments
- Studied consumer behaviour and marketing fundamentals in degree coursework, including a group survey project of 120 respondents
Key skills
- Social media management
- Content calendar planning
- Caption and copy writing
- Canva design
- Short video editing
- SEO basics
- Keyword research
- Google Analytics basics
- Email marketing basics
- Community replies
- Trend research
- Spreadsheet tracking